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about our company history
Reka over the years
On 22 June 1939, visionary employers, unions and companies in the tourism and transport industries founded the Swiss Travel Fund – Reka. Holiday and leisure activities were unaffordable for large parts of the population at that time. Reka was in tune with the times with its target-oriented savings system and later with its own, low-cost holiday offers. Over the decades, society's needs have changed and with them the range of products on offer. From the savings system for holidays, a separate, earmarked monetary system was created, which subsidises holidays, leisure activities and travel. And the Reka brand with its holiday villages became synonymous with fami-ly holidays and excellent value for money.
Our non-profit organisation not only represents contemporary history, but is also a part of Switzerland. As a co-operative with social partnership sponsorship, we embody important national values. This includes the develop-ment of viable solutions between different interest groups, as well as social commitment and humility. At Reka, we have always acted in an economically, socially and ecologically sustainable manner and have played a pio-neering role in this respect. Within the framework of a modern interpretation of our corporate purpose, we will continue to develop ourselves further. Our focus is always on services for the general population and families – always in line with the environment.