Reka in facts
We stand for fairness and sustainability
Eight out of ten people in Switzerland are familiar with Reka Money and every seventh family spends their holidays at one of our facilities. The unique combination of the two business segments, the recreational allowance and Reka Holidays, is highly trusted by our customers. This positive image is due to the fact that our non-profit organisation has been providing forward-looking benefits fairly and reliably for decades.
The Swiss Travel Fund is a non-profit cooperative, supported by an ownership structure based on social partner-ship. Several subsidiaries and foundations are affiliated with this cooperative.
Broadly-based cooperative structure
The Reka cooperative, founded in 1939, is unique in terms of its corporate purpose. This is also reflected in the ownership structure, which is based on social partnership. The members of the cooperative consist of compa-nies, employee associations, service providers, organisations from the transport and tourism sectors, other legal and natural persons. The cooperative members waive a return on their shares in favour of the non-profit pur-pose of the company.
Management and Managerial committee
The Management and Managerial committee are responsible for the strategic management and operational supervision of the cooperative. In organisational terms, the company is divided into two business units, Reka Money and Reka Holidays. In addition, there is the Finance support unit. Management oversees the company within the framework of the Articles of Association and the Operation Rules.
Board of Directors
Dr. Marcel Dietrich
Members of management
(as of Mai 27, 2020)
Dr Marcel Dietrich*, Chairman
Claudia Hofstetter*, Vice Chair
Luc Pillard*, Vice Chair
Staff Association of the
* Members of the Managerial Committee
Swiss Tourism Federation
Dr Thomas Hill
AVIA Association, Fritz Meyer Holding
Dr Jo¨rg Ledermann
Swiss Commercial Association
Novartis Pharma AG
Dr Christian Plüss
Public Transport Association
F. Hoffmann-La Roche
Federation of Swiss Trade Unions
Head of the business division Reka Money
Head of the business division Reka Holidays
Head of Finance