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about our company history
Reka over the years
On 22 June 1939, visionary employers, unions and companies in the tourism and transport industries founded the Swiss Travel Fund – Reka. Holiday and leisure activities were unaffordable for large parts of the population at that time. Reka was in tune with the times with its target-oriented savings system and later with its own, low-cost holiday offers. Over the decades, society's needs have changed and with them the range of products on offer. From the savings system for holidays, a separate, earmarked monetary system was created, which subsidises holidays, leisure activities and travel. And the Reka brand with its holiday villages became synonymous with fami-ly holidays and excellent value for money.
Our non-profit organisation not only represents contemporary history, but is also a part of Switzerland. As a co-operative with social partnership sponsorship, we embody important national values. This includes the develop-ment of viable solutions between different interest groups, as well as social commitment and humility. At Reka, we have always acted in an economically, socially and ecologically sustainable manner and have played a pio-neering role in this respect. Within the framework of a modern interpretation of our corporate purpose, we will continue to develop ourselves further. Our focus is always on services for the general population and families – always in line with the environment.
The timeline of our success story
Reka is founded on 22 June
Launch of the travel voucher (discounted access for public transport and holidays)
Travel voucher sales first sold for CHF 10 million
For the first time disadvantaged families are offered free holidays
Travel voucher sales reach a record CHF 50 million Opening of the first Reka Holiday Village in Lugano-Albonago
Switch from travel vouchers to CHF 10 Reka-Checks
Opening of Reka Holiday Villages in Montfaucon and Zinal
Opening of the Reka Holiday Village Wildhaus
Expansion of the product range with the Reka Holiday Village Bergün
Opening of the Reka Holiday Village in Lenk
For the first time, over 100 million Swiss francs are sold in the form of Reka-Checks
Reka-Check sales pass the CHF 200 million mark Overnight stays in Reka holiday accommodation pass the 500,000 mark for the first time
Creation of "Ferien für wirtschaftlich und sozial Benachteiligte" – a Foundation dedicated to helping the econom-ically and socially disadvantaged
Purchase of the Golfo del Sole Holiday Village in Follonica, Tuscany
Opening of the Reka Holiday Village in Hasliberg For the first time, the sale of Reka-Checks exceeds CHF 300 million
Overnight stays in Reka accommodations pass the one million mark
With Reka-Rail another form of Reka Money is introduced
The sales volume of Reka Money exceeds 400 million for the first time
This year, the sales volume of Reka Money hits the 500 million mark
Over 1,000 low-income families benefit from free holidays
Opening of Reka holiday village in Disentis
Market launch of the Reka-Card as an electronic payment instrument
Opening of the Reka Holiday Village Urnäsch Over 600 million Swiss francs in Reka Money are sold for the first time
Expansion of offering with the Reka Holiday Village Sörenberg
Opening of the Reka Holiday Village of Blatten-Belalp – a flagship project of the Swiss Federal Office of Energy
Introduction of a new form of money for staff meals: Reka-Lunch
Purchase of the Parkhotel Brenscino in Brissago
Reka becomes a participant in cashless payment transactions as an issuer, acquirer and processor (insourcing Reka-Card)
Acquisition of Swiss Holiday Park AG, Morschach (largest holiday and leisure resort in Switzerland)
