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about our company history

Reka over the years

On 22 June 1939, visionary employers, unions and companies in the tourism and transport industries founded the Swiss Travel Fund – Reka. Holiday and leisure activities were unaffordable for large parts of the population at that time. Reka was in tune with the times with its target-oriented savings system and later with its own, low-cost holiday offers. Over the decades, society's needs have changed and with them the range of products on offer. From the savings system for holidays, a separate, earmarked monetary system was created, which subsidises holidays, leisure activities and travel. And the Reka brand with its holiday villages became synonymous with fami-ly holidays and excellent value for money. 

The timeline of our success story 

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Reka is founded on 22 June

Launch of the travel voucher (discounted access for public transport and holidays)

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Travel voucher sales first sold for CHF 10 million

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For the first time disadvantaged families are offered free holidays

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Travel voucher sales reach a record CHF 50 million Opening of the first Reka Holiday Village in Lugano-Albonago

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Switch from travel vouchers to CHF 10 Reka-Checks

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Opening of Reka Holiday Villages in Montfaucon and Zinal

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Opening of the Reka Holiday Village Wildhaus

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Expansion of the product range with the Reka Holiday Village Bergün

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Opening of the Reka Holiday Village in Lenk

For the first time, over 100 million Swiss francs are sold in the form of Reka-Checks

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Reka-Check sales pass the CHF 200 million mark Overnight stays in Reka holiday accommodation pass the 500,000 mark for the first time

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Creation of "Ferien für wirtschaftlich und sozial Benachteiligte" – a Foundation dedicated to helping the econom-ically and socially disadvantaged

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Purchase of the Golfo del Sole Holiday Village in Follonica, Tuscany

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Opening of the Reka Holiday Village in Hasliberg For the first time, the sale of Reka-Checks exceeds CHF 300 million

Overnight stays in Reka accommodations pass the one million mark

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With Reka-Rail another form of Reka Money is introduced

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The sales volume of Reka Money exceeds 400 million for the first time

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This year, the sales volume of Reka Money hits the 500 million mark

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Over 1,000 low-income families benefit from free holidays

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Opening of Reka holiday village in Disentis

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Market launch of the Reka-Card as an electronic payment instrument

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Opening of the Reka Holiday Village Urnäsch Over 600 million Swiss francs in Reka Money are sold for the first time

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Expansion of offering with the Reka Holiday Village Sörenberg

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Opening of the Reka Holiday Village of Blatten-Belalp – a flagship project of the Swiss Federal Office of Energy

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Introduction of a new form of money for staff meals: Reka-Lunch

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Purchase of the Parkhotel Brenscino in Brissago

Reka becomes a participant in cashless payment transactions as an issuer, acquirer and processor (insourcing Reka-Card)

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Acquisition of Swiss Holiday Park AG, Morschach (largest holiday and leisure resort in Switzerland)

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